Yes, ULTA doesn't have ALL of the high end products that Sephora does - but they do have most of them. And the high end products that I do like (Dior Foundation, Charlotte Tilbury powder, Giorgio Armani Foundation, etc) I'd rather buy at Nordstrom and earn points there, than push my way through crowds of people at Sephora. But that's just me. You do you.
Needless to say, I spent a good hour at ULTA this past Friday and snagged some great buys - all at 20% off!!